On Tuesday, at the ongoing SID Display Week 2025 in San Jose, California, LG showcased the future of display technology for mobility. Among the highlights is the stretchable automotive display, themed “Driving the Future,” which focuses on offering large, adaptive, and immersive display technology for high-tech automotive solutions such as electric vehicles.
Mounted on the vehicle’s centre fascia, this screen can expand by up to 50% without sacrificing resolution or colour fidelity, maintaining 100 ppi and full RGB quality. What sets it apart is its ability to morph from a flat display into a tactile interface with physical buttons, blending minimal design with real-world usability.
According to LG, this is a “stretchable automotive display solution that can turn every interior space into a display,” with panel quality comparable to that of a regular screen.
The company suggests that this display technology will eliminate the need for separate automotive displays and physical buttons, allowing both to merge seamlessly into a single unit.
With a simple touch, the flat display can transform into protruding touch buttons, allowing users to operate it more easily, even while driving.
LG is also working on a display with a switchable privacy mode feature, which allows front passengers to watch videos or access apps without the driver being able to view the content—minimising distractions and enhancing in-car safety.
In addition, LG showcased a new 57-inch Pillar-to-Pillar OLED screen, the largest of its kind, stretching across the full width of the dashboard. The company confirmed it has already supplied this display technology in a 40-inch form factor to automakers.
LG is also developing other types of automotive display technology, such as an 18-inch Slidable OLED that retracts into the car’s ceiling when not in use, primarily for rear-seat entertainment. This panel is designed to maintain clarity and performance even in extreme weather conditions, ranging from -40°C to 85°C.
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